AI Insights · Timothy · July 2025
Top Casual Games on iOS in the UK: Q2 2025 Performance
Explore the performance of the top casual games on iOS in the UK for Q2 2025, including trends in downloads, revenue, and active users.
The second quarter of 2025 saw significant activity in the casual games sector on the iOS platform in the United Kingdom. Here’s a closer look at the performance of the top five games, using data from Sensor Tower.
Royal Match from Dream Games maintained strong weekly revenue, peaking at around $1.32M in mid-April. Downloads fluctuated, experiencing a dip in late April before rebounding to approximately 18.2K by the end of June. Active users showed a slight decline early in the quarter but ended with an increase, reaching around 438.8K.
Candy Crush Saga by King showed a consistent weekly revenue trend, with a peak of $1.31M in mid-April. Downloads decreased towards the end of the quarter, with a final count of around 9K in the last week of June. Active users saw a decline from 533.7K to 412.1K.
MONOPOLY GO! from Scopely, Inc. demonstrated an upward trend in revenue, reaching a high of approximately $1.14M in the last week of June. Downloads decreased over the quarter, settling at 12.2K. Active users varied slightly, ending the quarter at around 346K.
Coin Master by Moon Active experienced a significant revenue increase, peaking at $1.22M at the end of June. While downloads were relatively stable, active users declined from 144.9K to around 106.9K by the quarter's end.
Gossip Harbor®: Merge & Story from Microfun Limited saw its revenue peak at approximately $496.3K in late May. Downloads decreased significantly over the quarter, with active users dropping from 92.9K to 81.9K by the end of June.
These insights demonstrate the dynamic nature of the casual gaming market on iOS in the UK. For more detailed analysis and insights, visit Sensor Tower.
